Our discerning market researchers and innovation consultants support clients with hard data from a full spectrum of high-end resources.
One of our most popular services is Competitive Intelligence, sometimes called secondary research, or in simple terms “snooping on the competition.” A staple in larger companies’ R&D toolboxes, smaller companies often overlook this informative option. With PSG’s expert guidance, our clients find that Competitive Intelligence helps them stay on budget by leveraging hard-to-find information that PSG research brings to the table.
In addition to interpreting the results of our research, our experts can provide strategic advice that will help you roadmap a plan to meet your goals down the road. For long-term advice, our team includes a partner who is a certified futurist.
With more than 20 years’ experience, PSG strategists help our clients use market research and Competitive Intelligence to open paths for opportunities while minimizing risk by:
- Identifying disruptive technologies earlier.
- Uncovering an unknown competitor or a known competitor’s movements.
- Revealing details of similar ideas (there’re almost always similar ideas).
- Heading off infringement lawsuits.
- Opening up ideas for licensing, including patents.
For clients needing ongoing feedback about what the competition is doing or filing, PSG can monitor threatening patents, technologies and competitor activities in near-real time.