Strategist Tuck Kamin Has Sharp Vision of Growing Market Related to Aging
The Pearson Strategy Group is pleased to announce that branding, marketing, and design expert Tuck Kamin is now available as a partner and resource for PSG clients. He has more than 30 years of advertising success, shaping the perception of brands and products.
Kamin is the Chief Strategist and Creative Director of Potential Being where true product brands are revealed in a process Kamin calls “transformational branding.”
“Just another advertising or social media campaign that reflects the needs of the market does not work anymore. Success comes when the company embraces their brand with sustained passion and continually finds new ways their brand is a necessity. Enthusiasm must transform into a mirrored passion, otherwise it is just another flavor of the month awaiting the next campaign idea, which will suffer the same demise,” Kamin said.
A visionary strategist, Kamin’s select client list includes Whole Foods, Liberty Mutual, Citibank, USAA, American Federation of Aging Research and Pure Austin.
“Some of Tuck’s most exciting ideas are about aging,” said founder Steve Pearson. “Not only does he see an invigorating shift for individuals, but he understands the emerging market that an aging society opens.”
In Kamin’s recent book Design Your Age, he debunks outdated ideas about age and introduces fresh approaches to creating better later years.
“His expertise and creative approach to our aging society reveals exciting opportunities that many of our clients may not have considered,” Pearson said. “We look forward to sharing his vision with our forward-looking companies.”