What Approach Can You Expect from the Pearson Strategy Group?
At the Pearson Strategy Group, our strategy helps clients succeed. Here are a few of our guiding principles:
- We use a Stage-Gate (waterfall) process to minimize costs and maximize opportunities.
- We collect input from a variety of our Alliance Partners to decide early and quickly whether a project/idea is likely to succeed. If not, we recommend not advancing further.
- We monitor the activities of your known competitors and developments in your market, technology, and intellectual property areas to minimize surprises and identify opportunities well ahead of your competition.
- We respect the value of your intellectual property. Since 87 percent of the S&P 500’s average valuation is intellectual property [1], ideas and IP can’t be neglected when you’re trying to build business value.
- We balance short-term decisions against long-term goals and strategy. We push the envelope by starting the conversation 15 years in advance. Of course, we also value adjustments as new information becomes available.
- We help identify risks early in the project and then assist you in minimizing them in accordance with your overall strategy.
- We recommend using secondary research to leverage the knowledge of others before conducting more costly and time-consuming primary research.
- We recommend when NOT to spend time and money on a patent and help you consider all forms of protection for your intellectual property, according to your overall goals.
- We consider cooperative approaches such as licensing, partnerships, and joint ventures.
- We encourage due diligence before you make any significant investments of time or money. We Look Before You Leap!
Guarantees are hard to find, but we guarantee you’ll like every one of our deliverables, or we’ll make it right to your satisfaction.


