Trademarks are the most valuable long term asset a company can have. That being said, many large companies overlook their importance. I see it all too often: companies in the early stages of developing a brand identity willingly walk into future trademark and re-branding issues.
The Pearson Group’s Strategy and Innovation Blog
Now that Thanksgiving is in the rear view mirror, we’re pausing to reflect on this busy year. 2017 has been a year of exploration and trying new things at PSG. We’ve been looking at break-the-mold opportunities and stretching our comfort zones.
Tickets When Thursday, September 28, 2017 10 a.m. – 5 p.m. Location Palmer Events Center 900 Barton Springs Road Austin, TX 78704 View Map Patent research specialist Steve Pearson will represent the Pearson Strategy Group at the 2017 Central Texas Manufacturing Tradeshow & Procurement Conference on Sept. 28 at the Palmer Events Center in Austin.
As a veteran, it has been a while since I taught nuclear plant operations and maintenance to young Naval enlistees. It’s been even longer since I served as an engineer on a nuclear sub. But, those years in the Navy have led to a deep appreciation of the hard work and dedication of other vets and those now serving in the military. I join everyone at the Pearson Strategy Group in thanking these men and women for their service and contributions toward the freedoms that define our nation.
Kamin’s recent book Design Your Age debunks outdated ideas about aging and introduces fresh approaches to creating better later years. An award-winning writer and creative strategist, Kamin’s quest is to rebrand “aging.” In the premier episode of his podcast, Kamin interviews Dr. Steven Austad, Director, UAB Nathan Shock Center of Excellence in the Basic Biology of Aging. Austad is also Scientific Director at the American Federation for Aging Research in New York.
As a company, you rely on your point of difference; great ideas that set your brand apart from the crowd really are the key to success. With this being the case, one can never underestimate the importance of patents. When companies head down the path of protecting intellectual property, they tend to focus on the idea itself – rather than the possibilities the idea presents.
As a veteran-owned business, Pearson Strategy appreciates the hard work and dedication required of those now serving or separated from the military. We thank you for your service as we celebrate this Independence Day and the freedoms that you’ve helped guarantee.
In addition, we want to salute those entrepreneurs, inventors and business owners from any branch of the military with our first ever promotion: Book our services in July or August of 2017 and receive a discount of 15% for up to $1,000 in services.
Recently I wrote about the many innovation styles that I’ve encountered as a consultant in the world of business strategy. Perhaps the most recognizable is the Cowboy or Cowgirl – those people (or companies) that love coming up with a new idea. The excitement is contagious and often leads to immediate action. Invest! Patent! Hire! That full-speed ahead mentality can be immensely rewarding. After all, doesn’t society love the first in line? But jumping quickly into a new idea is not always a sound business strategy and it defies the personal style of many very successful business people.
Have you heard of Patent Prison? That’s my term for the quagmire that too many companies – especially brand-new ones – get sucked into when handling innovations. Odds are the company you’re currently working at has been there, too. Patent Prison is time-consuming, legally complicated and expensive. It can keep businesses from moving forward with new ideas.
After working with and mentoring hundreds (maybe thousands) of new and established companies, I’ve noticed that they typically fall into predicable groups. I decided to share these groups with you to see how well they stack up against your perspective.