The Pearson Strategy Group, LLC
Helping businesses look before they leap. - TM
The Pearson Strategy Group is pleased to celebrate five years of working with analyst Don Sabatini. As an alliance partner and resource for PSG clients, Sabatini brings deep and broad experience in business and market strategy to the table. PSG clients benefit from his big-picture business knowledge and clear communication style.
Every client asks me questions like these: “Where can I find new clients and customers?”, “How big should we be on Facebook?”, “We think we have something all our customers will love.”
Now that you’ve celebrated the birth of our nation, please join me in celebrating the birth of the Pearson Strategy Group, the company I launched five years ago. We feel that we’re at the forefront of a new industry and will enjoy having a name for it at some point in the future. Regardless, it’s been a great experience and I love seeing my clients thrive. PSG allows us to utilize my research and technical expertise to help explain complex issues in simple terms and streamline often tedious and expensive processes for our clients.
The Pearson Strategy Group is pleased to announce that branding, marketing and design expert Tuck Kamin is now available as a partner and resource for PSG clients. He has more than 30 years of advertising success, shaping the perception of brands and products.
Prep Work May Not be Exciting, but it Guarantees a Better Result. Yes, boring! But as crucial to your business success as prep work is to house painting, he quickly added during a recent online discussion with Jan Triplett, Ph.D. and CEO of Business Success Center in Austin, Texas.
I’m not at all surprised when The Millennial Disruption Index claims that the banking industry is the industry ripest for disruption at the moment. One-third of all Millennials believe that they will not need a bank in the future. Yet 90 percent have financial services relationships with a bank, which is actually 1 percent less than PayPal users (91 percent). As many as 73 percent of this cohort would be more excited about a new financial service offering from Google, Amazon, Apple, Square or PayPal than from their own financial institution.
Surely you have heard of Inky the Octopus? A captive guest at the National Aquarium of New Zealand, Inky became a celebrity by making a daring jailbreak from his watery confinement. About the size of a football, Inky took advantage of a slight opening of the lid at the top of his tank one night several months ago. How long had he dreamed and plotted for such an opportunity?
Failing to recognize innovation and the opportunity it can bring is a major reason some businesses never launch. Plus, the inability to recognize innovation when it’s staring us in the face may also imply that we won’t be able to recognize failure points along its lifespan. Spotting potentially lucrative and game changing innovation can be difficult even when we hear about it or see it in person. Often the inventors themselves don’t always recognize the opportunities that might result from their ideas.
It is important for every entrepreneur, investor and yes — inventor — to take one step back and look impartially at the risk factors associated with today’s great new idea before moving forward. And, once started, paying attention to challenges and negative feedback can make or break a project’s success. One of the most tragic recent examples occurred in Flint, Michigan, where its water supply is contaminated with lead, believed to be harming children’s developing brains and nervous systems.
As it turns out the U.S. Patent Office has been looking out for us Earthlings by flagging “interesting” (substitute “suspicious” if you prefer) patent applications for some time. These applications are flagged because they appear to be dubious but it is possible that some are beyond humankind’s scientific knowledge. Perpetual motion machines commonly fall in this category. Applications claim to obtain energy without a prime mover (such as from a combustion engine) and use magnets or gravity or other sources. On the other hand, disrupting our current methods for producing energy is not a new idea and it would be incredibly lucrative.
“Get a patent!” is one of the most common goals we hear from new clients at Pearson Strategy Group. But for many inventors and companies, this path is an expensive mistake. Patent attorney Craige Thompson explains below why patents often aren’t Read More
What’s Hot at PSG this Summer? Patents Get Attention Summer is just around the corner and while we are definitely planning some vacation time, we are also ramping up some of our offerings at PSG. In particular, we are Read More
