Recognize threats and opportunities before your competitors
When you are engaged in developments in and around your field, you can leverage new technologies before your competitors.
Identifying emerging, adjacent and disruptive technologies is one of the Pearson Strategy Group’s core strengths. Few companies have the time or resources to monitor technology developments with our level of expertise and speed.
The up-to-the minute intelligence we provide can help you assess current or future markets, patenting opportunities, or threats. In addition, we can help you discover the relationship of a technology to your own technological assets and assist your strategy on innovations, IP, and markets to help you stay ahead of the competition.
Three technologies you should know:
• Emerging technologies include an invention or discovery that is fairly new, not well communicated and perhaps not well understood. A recent example is the development of the carbon-based material known as carbon nanotubes that helped kick off the current nanotechnology revolution. See an example.
• Adjacent technologies make perfect sense in one area but are not as obvious in others. For example, what if no one looked beyond the use of microwaves for radar applications and never considered their potential for heating in microwave ovens? See an example.
• Disruptive technologies are those technologies that are likely to unsettle existing markets. In the case of personal computers, large and expensive main frame computers were pushed out of the low end of the computing market. This ultimately resulted in the bankruptcies of many companies unable to rapidly adapt to their business. See an example.
It is possible for a single technology to meet all three definitions.