First Quarter News from the Pearson Strategy Group
2015 was a busy year at PSG and for our clients as well. I dropped in on technical conferences and workshops ranging from food innovations, Medium Voltage Motors, to the Chicago Toy Fair. I was also invited to speak to entrepreneurs at PeopleFund and Startup Law Austin. Plus, I added two new consultants to complement our business strategy services (details below). But, by far the most rewarding part of 2015 was seeing our clients use our research to move their businesses forward…before they invested large amounts of resources.
2016 is shaping up to be an outstanding year for us, with the potential for adding several more consultants to complement our services for you. Additionally, we hope to begin publishing case studies this year. These have been difficult to generate as larger clients don’t want to reveal that their secret to success is utilizing an outside firm (us!).
But I am glad to let you in on the secret to one of the big-player services that can be tailored for smaller clients. Competitive Intelligence reports are relatively unknown in smaller companies but offer an incredible return on investment. CI is an efficient approach to leveling the playing field between large and small competitors.
About Competitive Intelligence Reports
Competitive Intelligence reports are customized monthly updates about your competition and industry that you and your business can use to refine innovation and strategy by identifying near and long-term opportunities and threats. I wrote about Competitive Intelligence for the summer issue of Texas CEO magazine in “5 Ways Big Companies Stay Ahead of their Competitors (including you).”
This type of research (snooping on the competition) can benefit organizations that are big and conservative or small and nimble while helping them stay within, or even reduce, their budgets by:
• Identifying disruptive technologies earlier.
• Uncovering an unknown competitor or a known competitor’s movements.
• Revealing details of previous similar ideas (there’re almost always similar ideas) before you invest a lot of money or resources.
• Heading off infringement lawsuits.
• Opening up ideas for licensing, including patents.
Specifically, the competitive intelligence report details direct competitor and non-competitor activities discovered through numerous resources in the news, industry-specific sources, markets, the internet, technology, and Intellectual Property.
Each report includes recommendations and a one-on-one discussion of results to fine-tune your next report. The format is an executive summary with links to supplemental information and original documents.
Please contact me for more information about a custom sample generated to your specifics…at no charge. We’ve been told that even these brief samples bring in previously unheard-of innovation ideas.
Welcome New Consultants
I am proud to introduce you to these colleagues who joined forces with PSG in the last year. They bring decades of expertise to our clients.
Futurist Anne Boysen has Expertise in Trends, Industries Related to Children, Food, Toys
Expert in generational foresight and trend scout Anne Boysen’s work includes consulting for Fortune 500 companies in market forecasting, brand strategy, and product development.
Wil Jacques, MBA, Connects and Advises Start-Ups Needing Technical Acumen, Marketing Expertise
Early-stage companies turn to patent valuation and licensing expert Wil Jacques for help attracting capital investments and out-licensing opportunities with more established market players.
Contact Steve at the Pearson Strategy Group
We’d be glad to discuss your needs and our capabilities at any time, at no risk to you.
We will never add you to an email distribution list, share your contact information or call you unless you request us to do so.
Call 1-512-466-1450 or email email@example.com
We are proud that 95% of our clients come from referrals, and we appreciate the trust of those who find value in our deliverables and refer us to their friends.
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