Anne Boysen has expertise in trends, industries related to children, food, toys
The Pearson Strategy Group is pleased to announce that futurist and trend scout Anne Boysen is now available as a partner and resource for PSG clients.
With more than 10 year’s experience as a professional futurist, Boysen’s work includes consulting for Fortune 500 companies in market forecasting, brand strategy and product development.
The next generation is the focus of much of her research and analysis, opening new doors for PSG clients as they evaluate future strategies.
“Those exploring fields related to children, food and toys will definitely benefit from Anne’s expertise,” said founder Steve Pearson. “But her insights will help in other fields as well.”
“Her decade of research into what shapes and influences the next generation offers an invaluable perspective for innovation and strategy. I am excited to see how she brings her perspective across industry lines to benefit our clients who may not have worked with a futurist before.”
Boysen explains that she uses strategic foresight to help prepare clients for a future that will shape and be shaped by our youngest generation.
Generational differences are those that evolve as a result of historical changes. Children and teenagers are particularly receptive to changes in their macro-environment and are shaped by these changes, Boysen said.
A new generational zeitgeist emerges when younger groups interact with changes in their communities and cultures. Using generational foresight we can identify some of these ‘pivot points’ and forecast changes even before they happen, she adds.
More from Boysen on her research:
Through years of exploring this new generation, their parents and the macro-environments they grow up in, I have experienced documented success in forecasting social changes and the new trends that often follow. Several of these new trends have manifested themselves and been confirmed by quantitative surveys and innovations leading to new product and marketing strategies years later. Here are a few examples:
• Our research team called it “iMedia” back in 2006. Today we call it Social Media.
• Online privacy: Despite the common notion that young people share “everything” online, I predicted that younger people will embrace online privacy and ‘ephemeral social media’ experiences. Today there are ‘apps for that’.
• Childhood obesity: In 2011 I envisioned that the rise in childhood obesity would not continue. A plateau was reported in 2013, and in early 2014 the CDC could report a 43% decline in childhood obesity.
• Parenting: Based on generational theory and current trends I anticipated that Millennial parents would slow down the trend of overprotecting and over-scheduling children (helicopter parenting). I called it Resilience Parenting. A new survey reports that Millennial Parents are indeed more likely to embrace this new parenting approach.
You can learn more about her insight into the future at her website After The Millennials.
Boysen lives in Austin where she enjoys family time with her next generation. She is Vice President of the Central Texas World Future Society and has served on that board since 2011. Please welcome her to the Pearson Strategy Group.