What do big companies have in their R&D toolbox that smaller companies often overlook?
Competitive intelligence – what some might call snooping on the competition.
Competitive intelligence research is a powerful strategy for any size company, so it pays to know more about your options.
In the latest issue of Texas CEO Magazine, Steve Pearson, founder of The Pearson Strategy Group, reveals five strategies that can be used by companies of any size.
He also explains how acting without research can open the door to poorly executed innovation, expensive strategy missteps, unrecovered R&D costs, risk or legal entanglements.
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