News from the Chicago Toy Fair and More
Although I was there for work, I had a lot of fun at the Chicago Toy Fair last month. It’s my second time participating, and a great hands-on opportunity to play with and experience the newest gizmos from the toy industry. Plus, what a great opportunity to line up a few ideas before Santa arrives.
I’ll share more details about my favorites and the latest trends I saw in my upcoming blogs, but here’s a sneak peek at one of my favorites: the tiny, shiny Tesla. Ready to drive and create memories.
The line of kids waiting to take a spin was long, and there is no doubt that the marketing gurus at Tesla knew that Mom and Dad would be taking and sharing plenty of photos. Another smart marketing move I noted came from Radio Flyer, which sponsored the Tesla driving area. What a terrific way to keep an “old” brand fresh!
Free Patent Report Demos on Updated Website
Back at the office, we have been updating our website to make it more useful. The most exciting new feature is a set of free demonstrations of patent activity alerts. This legal information can be used to stay up-to-date with the state of the art in each technology space and to help spot where the market is heading.
These free samples show that 3D printing, aerial drones (UAVs), and microelectromechanical systems (MEMS) are designed to demonstrate the power of real-time patent activity information.
These sample alerts are updated once a week, usually on Sundays, and offer a simplified demonstration of PSG’s most basic offering.
More detailed results of these free reports or weekly delivery can be arranged by contacting Pearson Strategy. Of course, these are merely demonstrations, and custom/complete monitoring of a technology space is always available.
Visit my blog
For more information about how Patent Alerts can help your business, see my blog “5 Ways Big Companies Stay Ahead of their Competitors, including you.”
Visitors to the new website will also find more information about our Alliance Partners and how the team can help with different facets of your business, from business analysis, consumer trends, licensing help, startup experience, and technology know-how to marketing and communication plans.
We’ve made it easier to find our FAQs and our popular Patents 101, plus there is one central location for downloadable documents about our business.
Our homepage has a new look, too. Please visit and drop me a note with your thoughts. Your feedback is welcome.
Alliance Partners are in Demand
PSG Founder Steve Pearson will speak at today’s Innovation Leaders Online Networking Event about “How to Work with Engineers in a Corporate Environment to Drive Innovation,” a topic near and dear to his heart. The talk begins at noon EST, and more information is available at the Innovation Global Network.
A few of Steve’s recent presentations include:
• “Patents and Intellectual Property for Engineers and Inventors.” IEEE Life members, Austin
• “Daring to Do Your Own Patent Searches.” WeWork, Austin
• Panelist, “Soup to Nuts Business Priorities.” Business Success Center Profit Mover Team™, TechShop Austin-Round Rock and PeopleFund Innovation Week, Houston
Trend scout Anne Boysen traveled to Lisbon, Portugal, for Web Summit, Europe’s largest tech conference, in early November. Read her impressions about technology, society, politics, and backlash here. She also recently presented “Hello Generation Z” in Montreal during the World Youth and Student Travel Conference, the leading trade event for the global youth, student, and educational travel industry.
Creative marketing consultant Turk Kamin has been working with Intelligent Sleep.
Editorial consultant Sandra Kleinsasser was named Outstanding Member for 2016 by Women Communicators of Austin. Her peers recognized her for volunteer work as a mentor and program organizer for the Freelance Austin special interest group.
Innovation management specialist Diana Rus is co-editing Workplace Innovation: Theory, Research, and Practice. Berlin: Springer Verlag, due to be published in early 2017. The book focuses on workplace innovation and presents new perspectives on national policies, novel theoretical approaches, and international case studies.
Patenting and commercialization consultant Wil Jacques welcomes several new clients, including:
• Checkmate Creations, a full-service digital agency based in New Haven, Connecticut.
• Kricket, software to help refugees in war-torn countries find safe places, food and other resources.
• FireBlok Intumescent Products. FireBlok(R) manufactures and licenses products to maintain the integrity of fire-rated walls in electrical boxes.
• VSA PlugSaver, LLC. VSA licenses technology that helps prevent malfunctions by securely holding semi-tractor trailer plugs in electrical housings.
Please let us know if you want Steve or another partner to speak at your gathering.
Contact Steve at the Pearson Strategy Group
We’d be glad to discuss your needs and our capabilities at any time, at no risk to you. We will never share your contact information or call you unless you request us to do so.
Call 1-512-466-1450 or email innovate@pearsonstrategy.com
We are proud that 95% of our clients come from referrals, and we appreciate the trust of those who find value in our deliverables and refer us to their friends.
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