Corvettes are legendary for state-of-the art speed technology, but some of GM’s non-speed related equipment can get drivers like you and me into trouble faster than you can say “street legal.” Check out this video (taken from a Corvette’s built-in camera) showing a group of Houston Vette owners recording their exploits. I’m sure the local police appreciated their help with documentation for the arrests. The idea of built-in cameras and other gadgets got me to wondering about GM’s innovation focus these days. How much relates to the incredible combustion engine technology used in Indy cars to produce up to 700 horsepower at 12,000 rpm?
innovation
Futurist, Expert in Generational Foresight Available for PSG Clients
The Pearson Strategy Group is pleased to announce that futurist and trend scout Anne Boysen is now available as a partner and resource for PSG clients. With more than 10 year’s experience as a professional futurist, Boysen’s work includes consulting for Fortune 500 companies in market forecasting, brand strategy and product development. The next generation is the focus of much of her research and analysis, opening new doors for PSG clients as they evaluate future strategies.
Stop the Music! I Just Realized Innovation isn’t Always the Best Business Move
Some markets, and the industries that serve them, deliberately avoid innovation, at least in the equipment used. While this is not bad or detrimental, I never really thought about it as being pervasive in any particular industry. Wow! As someone who helps inventors, entrepreneurs and companies be more innovative, this notion that someone would prefer not to be innovative seemed foreign, the horror!
Austin entrepreneur shares stories of success and innovation
Passion and process are two keys to the challenges that confront new business owners, Austin entrepreneur Steve Pearson explained recently. The founder of The Pearson Strategy Group was interviewed about his journey creating a business that helps others by Leaders Inspire Leaders podcast host Koy McDermott.
SXSW Exclusive: Top 10 Inventive Companies in Musical Technology
With the SXSW Music Festival descending on Austin, my hometown, I wondered about technology innovation in the music industry. We often hear about innovative music genres but what about the equipment musicians use to make those awesome sound tracks? And who is banking on inventions as music evolves? A deep dive into Patent Analytics shows that it’s Yamaha by a hefty margin, with more than twice as much patent activity as the closest assignee, Sony.
Sales vs. Marketing: The Small Business Dilemma
Why does marketing continue to take a backseat to sales? Perhaps my vision is skewed because the bulk of our clients are technology or manufacturing-based? The C-Suite of these companies is mainly, sometimes exclusively, technologists, engineers and scientists. Perhaps, similar to my naive understanding as a rookie engineer, they too believe that having a Chief Marketing Officer at the table is at odds with their goals? Here in Austin, my friends Jan Triplett and Francoise Luca will be debating Sales or Marketing: What comes first? on February 26.
Data Mining: Take a 3-D Tour of Patent Analysis
In my last post Data Mining: 4 Ways to Use Patent Analysis for Any Size Business, I described some benefits of patent analytics using 2-D data, but let’s look into the data rich information that can be derived from adding dimensions.
Innovation and Creativity Consultant Has International Perspective
The Pearson Strategy Group is pleased to announce that innovation management consultant Diana Rus, PhD, is now available as a partner and resource for PSG clients. An expert in leadership and innovation management, Rus is an Amsterdam-based consultant for international companies and non-profit organizations interested in creating innovation cultures that drive performance and engagement. With a PhD in Management and background in organizational psychology, Rus regularly teaches executive education programs, performs research on leading for innovation and frequently publishes her work in books and professional journals.
Outsmart the Competition Through Patent Research – 8/12/2014 CETA Symposium
Spending a fraction of your budget on comprehensive prior art research can accelerate your innovation and tip you off to competitors in your space, the founder of the Pearson Strategy Group explained at the recent Central Texas Electronics Association Symposium in Austin. Professional patent research and analysis requires expertise and tools most business people are not aware of. And high quality results can help inventors and entrepreneurs understand their competition and their opportunities, he said.
And the Innovations-Strategy Survey Says…
The Pearson Strategy Group, LLC offers a free online assessment tool that provides an anonymous 5-minute method for assessing your company’s risk for falling behind in the marketplace. The assessment has been available for almost a year and it’s time to reveal the key findings. Every user completing the survey receives a summary listing the questions and individual answers. They also get a map of innovation-strategy results.