Why does marketing continue to take a backseat to sales? Perhaps my vision is skewed because the bulk of our clients are technology or manufacturing-based? The C-Suite of these companies is mainly, sometimes exclusively, technologists, engineers and scientists. Perhaps, similar to my naive understanding as a rookie engineer, they too believe that having a Chief Marketing Officer at the table is at odds with their goals? Here in Austin, my friends Jan Triplett and Francoise Luca will be debating Sales or Marketing: What comes first? on February 26.
The Pearson Group’s Strategy and Innovation Blog
I believe that many technologies succeed, but perhaps not in the time or manner preferred. Whether the criteria are financial, market, social or psychological, timing seems to be the linchpin to everything. Two terrific examples come from the article The Top Technology Failures of 2014. In short order, this article pronounces failure for Google Glass, Brazil’s EEG Exoskeleton, Bitcoin and a handful of other ambitious efforts that are by no means kaput.
I believe there are so many regulations, laws and other rules that it can be difficult for people and businesses to keep up with their legal obligations. This situation is very common for many entrepreneurs and newer companies that don’t realize the extent of Intellectual Property laws. How many inventors, manufacturers, resellers worry about infringing upon patents? Based upon my own random sampling, not many who should think about their risk actually do. As in any business decision, your patent risk severity has to be accessed, compared to the severities of your other risks, and managed. In terms of patents, the probability and severity of infringement risk is elevated as the business grows.
The Pearson Strategy Group is pleased to announce that patent valuation and licensing expert Wil Jacques, MBA, is now available as a partner and resource for PSG clients. Early-stage companies turn to Jacques for help attracting capital investments and out-licensing opportunities with more established market players including government, venture capital firms, and medium to large-size corporations. With more than 25 years of experience in engineering, manufacturing, sales, strategic marketing, and technology licensing, Jacques combines the big-picture perspective, technical know-how and business sense that young companies need to prosper.
A recent Forbes article Is Strategy Dead? 7 Reasons The Answer May Be Yes caught my attention, as the writer intended. After all, strategy is a pillar of my business! I won’t offer seven counterpoints, but I will tell you from a high-level view that this death knell for strategy is premature. All businesses benefit from developing, and maintaining, a well-informed strategy. I surprise many by recommending 15 years, as they believe three to four years is sufficient and any longer term will be wasting resources. They usually cite the rapid rate of technology change as a reason not to plan so far ahead.
The Pearson Strategy Group is pleased to announce that CPA and Certified Valuation Analyst Scott Abels is now available as a partner and resource for PSG clients. An experienced CFO with 27 years as a financial executive, Abels’ business experience ranges from startup to Fortune 100. He owns Precision CFO Solutions, Inc., providing Fractional CFO consulting and Business Valuation services. Abels has an extensive background in corporate finance and business leadership, primarily with Dell and Motorola. His experience includes all aspects of running a successful business from new product design to manufacturing to sales and service. He was controller of Dell’s strategic printing and imaging business and later he was controller of the rapidly growing North America retail business division. Throughout his career he was consistently recognized for his exceptional ability to communicate complex business issues in simple, easy to understand terms.
In my last post Data Mining: 4 Ways to Use Patent Analysis for Any Size Business, I described some benefits of patent analytics using 2-D data, but let’s look into the data rich information that can be derived from adding dimensions.
Historically, Patent Analysis has been a tool for the 1,000-pound gorillas of industry, but thanks to digitized patent filings, global access and increasingly sophisticated data miners, large quantities of information obtained from patents and patent applications can be analyzed to help smaller businesses make informed decisions they may not have thought possible. Simply put, Patent Analysis is a method for visualizing large quantities of data related to research, potential breakthroughs and market ideas.
The Pearson Strategy Group is pleased to announce that innovation management consultant Diana Rus, PhD, is now available as a partner and resource for PSG clients. An expert in leadership and innovation management, Rus is an Amsterdam-based consultant for international companies and non-profit organizations interested in creating innovation cultures that drive performance and engagement. With a PhD in Management and background in organizational psychology, Rus regularly teaches executive education programs, performs research on leading for innovation and frequently publishes her work in books and professional journals.
With the addition of a trusted editorial and content consultant, The Pearson Strategy Group is expanding its suite of services to help clients polish their professional images. Formerly the Executive News Editor at the Austin American-Statesman, Sandra brings a journalist’s perspective to her consulting work. In addition, she has extensive experience producing online newsletters and fine-tuning website content as the owner of WriteAustin.com.